Have a successful Cyber Week
Having got through Black Friday without a hitch, we hope you’re now ready for what Cyber Monday and the rest of Cyber Week will bring.
While many people will have been waiting for the clock to strike midnight to begin their Black Friday shopping, many more will have been hanging on to see if their favourite eCommerce site could offer further bargains today, or during the rest of Cyber Week.
Without the need to hop in the car or onto a train to head into the High Street, shoppers can leisurely browse from the comfort of their armchairs to nab that bargain they’ve been holding out for.
Offer a top purchasing experience
While it’s incredibly important to offer excellent customer service, it’s just as essential to make your eCommerce business a pleasurable place to make purchases. So, this means that competition is even tougher for retailers with so many online stores heavily discounting goods in order to grab shoppers’ attention.
But, the key to getting that sale isn’t just about the right price. It’s about having the best shopping experience no matter what method they are using to shop.
Quick checkout for fast transactions
To make sure your customers will return time and time again, you must offer a simple and fast checkout which will work seamlessly regardless of how they are paying for goods and services.
Your checkout should work well whether they are shopping using smartphones, tablets, websites or even their television sets as it’s a known fact that a poor checkout experience will result in cart abandonment.
At Fondy, we’ve redesigned our checkout so that it is now fully customisable and offers both local and international payment options.
And if you sign up with us before November 30, you’ll get a 20% discount on transactions made with European and UK cards.
Having the payment methods customers want
As well as offering a fast and simple checkout experience, it’s really important that you are offering a host of local and international payment methods regardless of what you’re using to sell – be it a website, hosted site, mobile app or platform.
Credit cards are just one of the methods you should be offering. But you should also have your site set up so your customers can pay using methods such as bank transfer and digital wallets, such as Apple and Google Pay.
Here at Fondy, we offer more than 300 methods of payment, including the ones outlined above.
Get an advantage over competitors with free shipping/returns
You probably offered free shipping on Black Friday as it’s a huge incentive for customers. Consider continuing this for the remainder of the week (and into the holiday period, if possible).
However, if it is simply too expensive for your business to do this, make sure you make the returns process very simple and that any shipping costs are clearly outlined at the start of your customers’ purchase journey. You are likely to lose that sale and risk an abandoned cart if you hit them with charges once they are about to check out.
Enjoy the rest of Cyber Week!
The Fondy team